Drone videography has transformed the video production landscape, offering breathtaking perspectives and a new level of creativity for businesses. Aerial shots create impact, provide sweeping views, and capture attention in ways traditional filming methods cannot. From corporate videos to automotive events, drones allow brands to showcase their story from a fresh angle. In this blog, we’ll dive into when and how to use drone videography to elevate your projects.
Why Drone Videography Matters
Drone videography isn’t just about capturing “cool” shots; it’s a powerful tool for visual storytelling and brand differentiation. According to HubSpot, video content that incorporates aerial footage sees up to a 40% higher engagement rate. For industries like real estate, automotive, and events, aerial shots provide a unique way to present large-scale scenes, showcase movement, and highlight locations.
Key Insight: Aerial videos receive 30% more shares on social media than standard videos (Wistia). With increased engagement and reach, drone footage makes an ideal choice for brands looking to leave a lasting impression.
1. Highlighting Large-Scale Events
For corporate and automotive events, aerial shots provide a comprehensive view of the action. By capturing the entire event layout or crowd from above, drone videography showcases the scale and energy of an event in ways that traditional filming often can’t. Imagine an automotive event where drones follow cars on a race track, providing viewers with a high-energy, immersive experience. At MB Video, we often use drones to bring a bird’s-eye perspective to events, adding a layer of excitement and scope.
Pro Tip: Use aerial shots to open and close event videos, giving audiences a sense of the event’s grandeur and setting the tone from the start.
2. Adding Depth to Corporate and Brand Videos
Incorporating drone footage into corporate videos adds visual depth, creating dynamic transitions and establishing a setting or atmosphere that can elevate your brand image. For example, if your business is headquartered in a unique location or a campus with standout architecture, drone videography can showcase the surroundings and provide context for your brand story. For companies looking to connect with clients, aerial shots also work as stunning background visuals in brand storytelling videos.
Key Insight: According to Forbes, 64% of consumers are more likely to buy after watching a branded video. Drone videography offers a distinctive edge, helping your brand’s video stand out in crowded feeds and search results.
3. Showcasing Real Estate and Property Layouts
One of the most popular uses of drone videography is in real estate, where aerial shots offer prospective buyers a true sense of the property layout, location, and surroundings. Rather than static images, aerial videos allow viewers to see the full scale of a property in seconds. According to the National Association of Realtors, listings with aerial footage sell 68% faster than those without. Drones give potential clients a sense of space, helping them visualize themselves in the location.
Pro Tip: Use aerial shots to showcase nearby amenities, natural surroundings, or a property’s unique location to increase its appeal.
4. Capturing Dynamic Automotive Footage
Aerial videography is a game-changer for automotive videos, allowing cameras to move fluidly above vehicles, follow high-speed action, and provide unique perspectives. Drones allow automotive brands to capture moving footage on race tracks, off-road locations, or urban streets. The flexibility and agility of drones provide viewers with a visceral experience of speed and motion, ideal for showcasing the power and style of a vehicle. At MB Video, we use drone shots to amplify the excitement and visual appeal of automotive shoots, ensuring each video is dynamic and memorable.
Key Insight: The automotive industry sees a 20% increase in viewer engagement when using drone shots in promotional content (Think with Google).
5. Enhancing Event and Location Tours
For events hosted in unique locations or sprawling venues, aerial shots provide an overview of the area, offering context and showcasing what makes the location special. This is especially effective for companies hosting corporate retreats, product launches, or public events where location is a key part of the brand experience. At MB Video, we use drones to capture large event setups, filming everything from scenic venues to branded installations, and giving viewers a complete view of the event atmosphere.
Pro Tip: Begin event tour videos with an aerial shot to instantly set the scene, showing off the location and creating anticipation for the event.
Final Thoughts
Drone videography opens new creative possibilities for brands, offering aerial perspectives that transform traditional video production. Whether you’re capturing an automotive showcase, highlighting a corporate campus, or showcasing a one-of-a-kind event, drone footage elevates your video content, adding professionalism and visual impact. At MB Video, we’re experts in drone videography and ready to help you capture unique, memorable footage that resonates with your audience.
Interested in learning more about our drone videography services? Contact us today to see how we can help you add a new perspective to your next project.
